THE FILIPINO MARKET
no single group will have more impact on the future of
represent the fastest growing ethnic group in
English is the most widely spoken language among Filipinos. The average persons per household for Filipinos is 5.5 compared to the state and national average of 3 persons per household.
Filipinos comprise the largest Pacific Islander ethnic community in
(Source: 1990 and 2000 U.S. Census, U.S. Census Social & Economic Characteristics, U.S., Find/SVP Inc. 1995 and Market Segment Research)
MARKET PENETRATION & OPPORTUNITY
The Filipino Market is an excellent potential
to market your products and services. As the third largest and fastest growing
ethnic group, the Filipino community greatly influences the direction of
retail, wholesale, and service industries in
It is published every Saturday of the week
except December and January and September where it is published twice a month.
Currently, there are over 280 outlets on
“Marketers agree that the easiest way to reach ethnic groups is through advertising in community-language newspapers”
– Bank Marketing Association, 1992
WHY ADVERTISE WITH US?
Marketers agree that the best way to reach ethnic groups is through advertising in community-language newspapers. As you will note, we are offering Advertisers a wide range of opportunities-display ads,
direct mail inserts, classified and business card advertisements, and corporate subscriptions. We invite you to share in our growth!
WHAT OUR ADVERTISERS SAY...
"Advertising in the Hawaii Filipino Chronicle helped increase my business. I managed to get the largest response second only to word of mouth."
—KERMIT BROWN JR., Browns Driving School
"People know where we are and who we are and people recognized that I opened my own business, as a result of advertising in the Chronicle."
—ROLAND CASAMINA, President, House of Finance
"The tax side of the business benefited through the advertisement during the tax season. We have received several calls saying that they saw my picture in the paper (the Hawaii Filipino Chronicle), and of course, calls that asked about our services, too. We gained new clients and have met people we never knew before."
—ELDIE GAWIRAN, Tax Preparer & Realtor Associate, Realty Consultants, Kalihi
PRODUCTION SERVICES (Print
Rates for Black/White Standard Space Units include normal production services. Excessive copy, artwork, or illustrations will require additional charges.
Design & Typesetting
$60.00 per hour
$60.00 per hour
$50.00 to $100.00
To be provided by Advertiser
1 7/8 inches
6 1/6 inches
8 1/8 inches
10 1/4 inches
DISPLAY ADVERTISING (Print Publication)
Black/White Rates for Standard Space Units
SIZE OF AD 1x 6x 12x 18x 24x 32x 44x
(in column inches)
Up to 10.5 ci $56.00 $52.00 $48.00 $44.00 $40.00 $35.00 $30.50
10.6 to 21 ci 36.00 34.00 32.00 30.50 28.50 23.50 20.50
22 to 37.5 ci 29.20 28.20 27.00 26.00 25.00 24.00 23.00
37.6 to 75 ci 28.20 26.20 24.20 22.75 21.75 19.00 16.50
1x 6x 12x 18x 24x 32x 44x
Full-Page 2,115 1,908 1,815 1,706 1,631 1,425 1,200
Half-Page 1,095 1,058 1,013 975 848 782 530
1/4 Page 675 638 600 572 535 443 386
1/8 Page 525 489 450 413 375 328 281
Prices include normal production services. Excessive copy, artwork, or illustrations will require additional charges. Please call the Production Department at least three weeks in advance of the issue date for more information.
Ad Sizes Inches Picas
Full Page 10-1/4 x 15 62 x 90
1/2 Page Square 8-1/8 x 9-3/8 49 x 56.5
1/2 Page Vertical 4-7/8 x 14-1/2 29.5 x 87.5
1/2 Page Horizontal 10-1/4 x 7 62 x 42
1/4 Page Square 6-1/16 x 6-1/4 36.6 x 37.6
1/4 Page Vertical 4-7/8 x 7 29.5 x 42.5
1/4 Page Horizontal 8-1/8 x 4-3/8 49 x 26.6
1/8 Page Vertical 4-7/8 x 3-1/2 29.5 x 21
1/8 Page Horizontal 6-1/16 x 3-1/8 36.6 x 19
Black + 1 Color Add $400.00
Black + 2 Colors Add $496.00
Four-Color Add $637.00
Color separations to be provided by Advertiser.
* Add 4.712% tax.
1x 2x 3x
All positions, extra 20% 15% 10%
Back Page Full page ads only
Pre-printed inserts (Tax rate is 4.712%)
$120.00 per 1,000 for the full run plus tax
$150.00 per 1,000 for partial run plus tax
$165.00 for guaranteed position per 1,000 for full run plus tax
$185.00 for guaranteed position per 1,000 for partial run plus tax
Customer to provide pre-printed inserts. Special handling requirements (special sorts, unusual sizes or weights) may be subject to additional charges.
Reproduction is done by photo-offset. Black and white halftones should be screened at 75 line screen and provided in velox form. Process color (color separation) should be screened at up to 75 line screen. Color separations should be emulsion down. Color keys must be provided. No color key will be assessed additional charges.
CLASSIFIED ADVERTISING (Print Publication)
1x 4x 12x 24x
Line Text $7.50/line 6.50 6.00 5.00
Boxed Ad $8.50/line 7.50 7.00 6.00
Line Text has a maximum of 32 spaces. Boxed ads may be any size as long as it is 2” wide or a multiple of 2’. Minimum 3 lines required for classified ads.
Business Card Section
Once a month $100.00/month
Twice a month $85.00 /issue
Four times a month $75/issue
A minimum of 3-month contracts only. No copy changes allowed. Ads for this section are non-commissionable.
* A one-time set-up fee of $ 60.00 will be assessed for all new ads. (Please call or e-mail us for updated rate information)
* 4.712% tax must be added to the advertised prices.
The Hawaii Filipino Chronicle is distributed weekly every Saturday of the month except January, February, March, April, December (twice a month only). The deadline for space reservation for advertising is 4 weeks prior to publication date. Camera-ready artwork is due 10 business days prior to issue publication. Deadline for submission of editorial material is 3 weeks prior to issue publication. Pre-printed inserts need to be submitted 2 weeks prior to issue publication.
Cancellations after camera-ready art deadline will be billed for the value of the space reserved. All rates are subject to change without prior notice effective January 1, 2015.